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Red Meat Voice 2025 is sector-wide engagement drive designed to provide a national platform for South Africa’s red meat producers – from small-scale communal farmers to large commercial operations – to have their say on the future of the industry.
Designed to uncover the real challenges, frustrations, and opportunities facing producers across all provinces, the survey is now open and calls on farmers to make their voices heard.
“This is the most ambitious survey ever conducted in the sector,” says Ilze Olivier, lead independent researcher. “We’re not only interested in what works, we’re digging into what doesn’t, and why it matters.”
The survey, commissioned by Red Meat Industry Services (RMIS), will inform future policy, funding priorities, and communication strategies – particularly on critical issues impacting role-players across the red meat value chain.
Topics covered, include:
- Trust in information sources.
- Communication preferences.
- Participation in traceability systems.
- Knowledge of the statutory levy.
- Views on RMIS’s performance and role .
“If we want a more united, informed, and resilient red meat industry, it starts with listening,” says Dewald Olivier, CEO of RMIS. “This isn’t a tick-box exercise. The survey will directly inform how RMIS prioritises its work and how we serve the full spectrum of producers.”
The survey is open until 30 September 2025 and takes less than 10 minutes to complete. Producers can complete the survey online here: https://rmis.co.za/red-meat-voice/.
All responses are confidential and managed by an independent research team. – Press release, RMIS.
