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The Karoo Winter Wool Festival will host Wool World, a sensory exhibition, from 4 to 5 July 2025. Themed “Beneath Karoo Skies” the exhibition draws inspiration from the seasonal rhythms of the Karoo and the deep-rooted bond between nature, fibre, and craftsmanship.
Curated exclusively for the festival, the showcase emerges from a creative collaboration between South African fashion house Viviers and design studio Hōven, with support from Cape Wools SA. The exhibition invites visitors to discover the emotional, cultural, and tactile beauty of South African wool through a thoughtfully woven narrative rooted in place and tradition. It pays tribute to the artisans, designers, and natural landscapes that give South African wool its global acclaim.
The Karoo Winter Wool Festival was featured in Vogue Portugal. These pictures were captured by Dicker and Dane for the fashion magazine. (Photographs: Supplied by Karoo Winter Wool Festival)
Rustic inspiration
The opening of Wool World will take place on Friday, 4 July at 16:30 at Dwarsvlei Guest Farm, Middelburg, Eastern Cape, in a raw, authentic shed ordinarily used for shearing the farm’s Merino flock. The first 100 visitors will receive a complimentary glass of Babylonstoren wine to enjoy while taking in the beauty of the Karoo and the magic of wool.
The exhibition will be open to the public on Friday, 4 July from 16:30 to 19:00, and on Saturday, 5 July from 16:00 to 19:00. Entrance is included in the Karoo Winter Wool Festival’s daily ticket, which costs R50 per person per day. Tickets can be purchased through Quicket. – Press release reworked by Plaas Media
For more information, email info@karoowinterwoolfestival.com or visit www.karoowinterwoolfestival.com.
