As predicted by Mintel Beauty and Personal Care Trend ‘Gastronomia,’ there has been a recent surge of face and neck care launches in the UK and US that mention ‘food.’ Formulating facial skincare with food ingredients not only appeals to consumers who are looking for more natural, often organic-certified beauty products, but it also fits with the fact that younger Millennials link healthy eating and intake of nutrients or supplements with a better complexion. Although it’s currently fairly niche, there is potential to develop mainstream offerings that are formulated with nutritive food ingredients for healthier skin. -Mintel

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