Tags Posts tagged with "Marketing"

Tag: Marketing

 Zespri launches Chinese campaign

Zespri, the kiwi fruit marketer is adjusting its marketing strategy in China to optimise its sales potential and meet increasing curiosity surrounding food safety....

NAMC sets up committee on drought response

The National Agricultural Marketing Council (NAMC) has established a high-level committee to consider the impact of, and generate plans to mitigate the effect of...

Produce marketers should focus on emotion

The Produce for Better Health Foundation is emphasising marketing to emotion with images accompanied by the hashtag #morehappinessmatters. Focusing on happiness rather than health...

Zama Xalisa is NAMC’s new CEO

The National Agricultural Marketing Council (NAMC) has appointed Zama Xalisa as the new Chief Executive Officer on a 5-year contract. Prof PK Chauke, Council...

Boosting SA agriculture through branding

Stephanie van der Walt, senior marketing analyst at the National Agricultural Marketing Council (NAMC), introduced the council’s project for branding South African agriculture at...

Tanzanian agricultural produce in high demand

There is a huge, but untapped market for Tanzanian agricultural produce in South Africa, that no one has taken advantage of or noticed yet....