Currently, red meat prices are relatively stable to strong due to tight supplies as livestock farmers hold on to stock and avoid slaughtering in the hope that pasture conditions will improve should seasonal rains materialise sooner.
However, says Paul Makube, senior agricultural economist at FNB, red meat prices are expected to trend higher by at least 9 to 15% from now until December due to tight supply and expected increased demand from consumers during the festive season.
According to Makube, red meat slaughtering has been substantially higher this year compared to the past three years as a result of the drought. For example, the cumulative sheep slaughter number is currently 111% and 69% higher than the 2015 and 2014 levels respectively.
“However, despite an increase in slaughtering, we did not experience an oversupply of meat which would have resulted in lower prices due to exports and a strong demand for our meat in the tourism sector.
“In terms of the outlook for beef, we are heading into a seasonal price increase of between R3,40 and R5,70 per kilogram for Class A beef as the braai season returns. Consumers who prefer to braai lamb can expect to pay between R5,60 and R9,40 per kilogram more for Class A lamb over the festive period,” says Makube.
Pork will also benefit from the price gain of red meat. However, there won’t be much of a price movement in poultry due to increasing imports.
Despite continued pressure on disposable income, consumers would still be able to absorb a slight increase in meat prices during the festive period, while others will opt to purchase red meat in bulk to outweigh price increases.
“Even during tough economic conditions, we have picked up a trend where consumers will usually cut back on luxuries and non-essentials, but generally spend more on food and meat during the festive season.” However, Makube cautions that prices would have to return to normal levels in January post the festive season to avoid resistance from consumers. – Press release