ALFA 2017 should definitely not be missed. “ALFA encompasses all aspects of agriculture, but from the perspective of a livestock farmer,” explains Albert Loubser, one of the organisers.

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Click here to view the ALFA 2017 draft programme.

“Remember, ALFA focuses on what its name stands for, the African Livestock Trade Fair. It approaches the livestock industry from an international point of view, bearing in mind the importance of trade in the industry. It is also important to note that ALFA is not aimed at replacing any event on the South African livestock calendar, but seeks to add further value to existing regional shows.” ALFA 2017 will take place from 12 to 14 September at the Afridome in Parys.

Variety @ ALFA

 The organisers of ALFA plan to create a busy yet efficient week for the livestock farmer and industry role-player. It serves as a platform for important events in the industry and role-players are invited to host their events @ ALFA.

ALFA is aimed at giving the livestock farmer the opportunity to learn more, do his or her buying and network, all in one week and under one roof. ALFA has important partners that will unite in hosting a range of mini expos. This includes the red meat expo in cooperation with the Red Meat Producer’s Organisation, the dairy expo in cooperation with the Milk Producer’s Organisation, the game expo in cooperation with Wildlife Ranching South Africa and the Agri Securitas farm safety expo.

Four pillars

ALFA 2017 rests on four pillars:

  • Agri youth focus
  • The Hinterland National Interbreed Championships
  • Small stock focus
  • Auctions

The agri youth focus includes the FNB agricultural schools expo, the Veeplaas quiz for agricultural schools, the Voermol youth show, the Toyota SA National Junior Auctioneers Competition, the Obaro junior slaughter ox competition, the Zoetis junior interbreed competition and the Sernick junior carcass competition.

The second pillar, the Hinterland interbreed carcass competition, is the most important way in which ALFA adds value to regional shows. Both the male and female golden cup winners or grand champions from the largest regional shows’ interbreed championships will, on invitation, take part in the Hinterland National Interbreed Championships @ ALFA. National champions will be crowned during this event.

The small stock industry is one of the most profitable sectors in the livestock industry, yet faces many challenges. The small stock expo @ ALFA will include various breed expos and illustrate various aspects of the value chain. There will be special focus on the model used by successful small stock farmers in the Highveld. A total of 40 breeds and types of small stock will be displayed @ ALFA 2017 and will be on silent auction. This pillar will also include wool handling presentations in cooperation with the JSE and Cape Wools SA, as well as a detailed demonstration of an intensive sheep production unit.

The @ ALFA concept is what the fourth pillar is all about. Several important auctions will be held during ALFA 2017. This includes the SA Mutton Merino young ram auction, the Dormer elite genetics auction, a WRSA small game auction, a Wagyu frozen auction and an all-breed silent auction with more than 100 bulls on offer.

The social programme also includes several highlights, such as the Wagyu and wine pairing and the prestigious ALFA dinner.

Click here to download the full programme.

Want to exhibit? Click here for more information.

For more information, contact Albert Loubser at 082 562 2188 or

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