ALFA 2017 is definitely a not-to-be-missed event. “ALFA encompasses all aspects of agriculture, but from the perspective of a livestock farmer,” explains Albert Loubser, one of the organisers.
“Remember, ALFA focuses on what its name stands for, namely the African Livestock Trade Fair. It approaches the livestock industry from an international angle, bearing in mind the importance of trade in this industry. It is also important to note that ALFA is not aimed at replacing any event on the South African livestock calendar. Rather, it seeks to add further value to existing regional shows.” ALFA 2017 will take place from 12 to 14 September at the Afridome in Parys.
Variety @ ALFA
The organisers of ALFA plan a busy yet efficient week for the livestock farmer and industry role-player. It serves as a platform for important events in the industry and role-players are invited to host their events @ ALFA.
ALFA is aimed at giving the livestock farmer the opportunity to learn more, do his or her buying and network, all in one week and under one roof. ALFA has important partners that will unite in hosting a range of mini expos. This includes the red meat expo in cooperation with the Red Meat Producer’s Organisation, the dairy expo in cooperation with the Milk Producer’s Organisation, the breeder’s expo in cooperation with OVK as well as game industry and farm safety focusses.
ALFA 2017 rests on four pillars:
- An agri youth focus
- National interbreed championship
- A small-stock focus and
The agri youth focus includes the FNB agricultural schools expo, the Veeplaas agri-schools quiz, the Voermol large stock youth show, Konsortium Merino small stock youth show, the Toyota SA National Junior Auctioneer Competition, the Obaro junior slaughter ox competition, the JSE wool handling competition, the Santam Agriculture junior silage competition, the Zoetis junior interbreed competition and the Sernick junior carcass competition.
The second pillar is an interbreed focus with the Hinterland interbreed competition as the highlight. This is the most important manner in which ALFA is adding value to regional shows. Both the male and female gold cup winners or grand champions from the largest regional shows’ interbreed championships will, on invitation, take part in the Hinterland National Interbreed Championships @ ALFA. The national champions will be crowned during this event.
The small-stock industry is one of the most profitable sectors in the livestock industry, yet faces numerous challenges. The small stock expo @ ALFA will include various breed expos and illustrate various aspects of the value chain. There will be special focus on the model used by successful small-stock farmers in the Highveld. A total of 40 breeds and types of small-stock will be displayed @ ALFA 2017 and will be presented for sale in a silent auction. This pillar will also include wool-handling presentations in cooperation with the JSE and Cape Wools SA, as well as a detailed demonstration of an intensive sheep production unit.
The @ ALFA concept is what the fourth pillar is all about. A series of significant auctions will be held, including a Wagyu top genetics auction and an all-breed small-stock auction.
The social programme also includes several highlights, such as the Wagyu and Wine pairing and the prestigious ALFA gala dinner and prize-giving.