South Africa is a large wine producing country with an underdeveloped wine market. This implies that there is potential to stimulate the local market and ultimately establish a wine culture. Considering the diverse South African population, it is, however, necessary to first determine the different needs and perceptions of wine consumers.
Nadia van der Colff, a PhD student at the Institute for Wine Biotechnology at Stellenbosch University is currently investigating consumers’ perception and buying behaviour of different varietals such as Sauvignon blanc, Chardonnay and Chenin blanc, in the white wine category. To successfully complete this project, she needs a lot of people to complete an electronic survey. Click here to do the survey online. Remember to share the link with other wine lovers.
Nadia acknowledges the NRF, DST, Winetech and IWBT-Stellenbosch for their support that enables this project. –Press release