For every bag of Tru-Cape Apples sold at coastal Food Lover’s Market stores during the month of May, FoodForward SA will feed one hungry South African. With 50% of South African households experiencing hunger or food insecurity, South Africa’s leading fresh produce retailer, Food Lover’s Market and Tru-Cape Fruit Marketing have partnered with FoodForward SA to support World Hunger Day on 28 May 2017.

“With 14 million South Africans going hungry every day, Food Lover’s Market, through its Earth Lovers pillar, want to make a sustainable, impactful difference in the communities in which we operate. A big part of this is to address hunger through our partnership with FoodForward SA.” says Andrew Millson, Head of Earth Lovers.

Tru-Cape Managing Director Roelf Pienaar says: “We take our responsibility for the livelihoods of 15, 200 people involved in our business very seriously as we all rely on the successful sale of South African apples and pears to put food on our tables. The good news is that Tru-Cape apples are energy rich and nutrient dense and a perfectly portable food which is affordable to many. Tru-Cape is proud to be associated with Food Lover’s Market and what The Hunger Project represents.”

FoodForward SA partners with major food retailers and manufacturers to salvage edible food before it goes to waste. This food is distributed to the 600 NGO’s it assists nationally. The donations facilitated by the partnership with Food Lover’s Market and Tru-Cape will go towards ensuring that FoodForward SA is able to continue to provide food to 250 000 people, as well as reaching more of the 14 million hungry South Africans.

How can you help?

  • Buy a bag of Tru-Cape apples between 01 May and 28 May.• Share the love and spread the word about Project Hunger and World Hunger Day using the hashtags #LoveMovement #WorldHungerDay #FoodForwardSA #HungerFreeSA #FoodLoversMarket #28May
  • Reach out to a family in need in your local community by offering basic food supplies.
  • Consider packing an extra sandwich for your kid’s school lunch, which they can offer to a hungry friend at school. –Press release